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Eastar


Eastar Jet is one of South Korea’s leading low-cost airlines, known for its practical services and value-driven approach. This rebranding project reimagines Eastar Jet’s identity through a modern, confident visual language that balances reliability and youthful energy.

While preserving the original red star motif, the logo was refined with simplified geometry and a more balanced typography system. The color palette — led by Vivid Red and Deep Navy — captures both dynamism and trust, reflecting the brand’s commitment to accessible, dependable air travel.

The comprehensive design system includes logo redesign, typography, color palette, brand applications, digital interfaces, and ticketing materials, all unified under a cohesive and contemporary brand voice.




































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